Moneybox followed in the wake of a whole new generation of digital finance apps, differentiating itself with a range of investment and saving features that Monzo and Revolut wouldn't develop for years to come.

Their marketing targets an untapped demographic of younger people who feel disillusioned with the jargon and complexity of traditional wealth management. With Junior ISAs and a £1 minimum investment, their services are certainly more accessible than the investment banks.

Nowadays, Moneybox is breaking ground again by offering Socially Responsible Investment options. They've partnered with Old Mutual to offer portfolios based on ESG indexes, capturing the attention of progressive first-time investors.

The future looks bright: Series D funding awarded in 2022 will be used to build Moneybox's brand and grow its customer base. It is also releasing a new investing plan for its customers which focuses on long-term wealth generation.